Olds Takes A New Route With Bravada

By Tanya Gazdik





DETROIT–General Motors’ Oldsmobile division is trying a new approach with its advertising for the Bravada sport utility vehicle, authorizing two campaigns and keeping one on deck.





National Olds agency Leo Burnett, Chicago, has created two separate campaigns, one that will break in the near future and another that will go into testing at the same time, according to sources close to the project.





It’s possible that the campaign scheduled to break either late this week or next week could be replaced in several months by the campaign that is being tested.