Barber Martin's Assignment: Build Traffic for Patient First

By Jim Osterman





ATLANTA–When an advertising agency garners a healthcare account, it usually credits past or current clients in the same field. In the case of Barber Martin & Associates landing the Patient First business, however, the Richmond, Va., shop’s retail experience made the difference.





‘The selection of an advertising agency was crucial for us, particularly as our company will be entering new geographic markets with limited brand recognition,’ said Stephen Storey, executive vice president at Patient First, in a prepared statement.





The client is a provider of ambulatory care centers.