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Client: Exxon Corp., Houston
Agency: McCann-Erickson, Houston
Creative Director: Mark Daspit
Copywriters: Brian Olesky and Glen Bentley (‘Parade’), Vicki Carpenter (‘Flame’)
Art Directors: Bob Sullivan (‘Parade’), Cindy Kemble (‘Flame’)
Director: Ken Arlidge
Producer: Leigh Anne Smith
Maybe we have misunderstood what the eye of the tiger is all about: bloodthirsty master hunter, or plaintive creature unsure of its place in a world with us? In a pair of 30-second television spots to heighten awareness of the Save the Tiger Fund sponsored by Exxon, McCann-Erickson clearly paints the danger of extinction for the tiger.
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