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By Steve Krajewski
DALLAS–Fogarty Klein & Partners, Houston, leveraged 15 years of work for various restaurant clients to land the broadcast creative account of Captain D’s last week.
Fogarty edged Trone Advertising of Greensboro, N.C., for the estimated $4 million account, put in play after the client parted ways with Valentine-Radford of Kansas City in January.
A third contender, Fitzgerald & Co., Atlanta, withdrew before final presentations to executives at the Nashville, Tenn.-based seafood restaurant chain.
Fogarty Klein & Partners principal Bill Fogarty told Adweek the agency began seeking a quick-service restaurant account (QSR) last year, after losing its work for Domino’s Pizza in a consolidation of regional advertising assignments.
‘When Domino’s consolidated, we started looking aggressively for another client in the QSR category.
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