Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Cliff Freeman and Partners went to great heights to shoot its first work for Fanta, the fruit-flavored sodas from Coca-Cola. The agency was awarded the account last year.
In the first spot (shown here), a male tourist climbing one of Guatemala’s ancient Mayan ruins drops a can of Fanta when he reaches the top.
Sweating beneath the sun, he watches the can topple end over end down dozens of stone steps. ‘Oh nooooo,’ he wails.
The spot ends with the new tagline: ‘Fanta.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in