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Alec Gerster is the executive vice president of media services at Grey Advertising, New York, as well as chairman of MediaCom Worldwide, Grey’s international media network, which now commands 76 offices throughout Europe, North and South America and the Pacific and about $8 billion in media billings. He is also a member of Grey’s six-person Agency Policy Council. Last month, Gerster secured a key joint venture between MediaCom and one of Canada’s leading media independents, Toronto-based Media Buying Services Ltd.,
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