Hill, Holliday Redirects MSP Unit

Look for Hill, Holliday, Connors, Cosmopulos to become more proactive in developing business tied to electronic commerce.
The Boston-based shop last week named Andrew Schell senior vice president and general manager of its MSP Group, according to Don White, managing partner of Hill, Holliday Direct.
Schell reports to MSP co-founder Kim Mayyasi, who two weeks ago was charged with developing a consulting practice to help clients “optimize” their existing databases, said White. Mayyasi reports to White.
For the last six years, Schell served as vice president and manager of electronic and database marketing at John Nuveen and Co.