Leagas, Adidas Eye Pact

Adidas and its lead agency, Leagas Delaney, last week were finalizing an unusual contract that would prevent the client from staging “shootouts” for any of Leagas’ assignments over the next two years, sources said.
Executives at both Leagas and Adidas declined to comment.
The contract would not preclude new tasks from going up for grabs or lock in spending on Leagas’ business, although sources said the company will expand its $200-250 million global ad budget. It would, however, keep Adidas from approaching other shops for ideas on the bulk of its advertising, sources said.