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Mohegan Sun Casino has placed its advertising account, held by Mintz & Hoke for nearly five years, into play.
“This is not a headhunting expedition to unload Mintz & Hoke,” said Michael Bloom, senior vice president of marketing for the Uncasville, Conn., client. “It’s purely time. It’s prudent business every four or five years to review your options and see what’s out there in the marketplace.”
Bloom declined to disclose the budget. According to Competitive Media Reporting, Mohegan Sun spent about $7 million on ads in each of the past two years.
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