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Keiler & Co. has created ads for the Connecticut Pride semipro basketball team in exchange for floor seats to every game this season, the team’s second.
“We’re working on building their brand” through TV and direct mail efforts, said James Pettus, executive creative director at Farmington, Conn.-based Keiler.
One commercial opens with the tagline, “More than a game.” As music plays, pictures of the team rapidly flash on the screen along with the phrases, “Feel the hunger,” “Feel the roar,” and “Feel the pride.”
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