Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Holland Mark Advertising takes unexpected creative approaches in separate image campaigns for Persumma Financial and Teradyne.
In each case, the Boston agency presents novel scenarios and offbeat visuals in an effort to make an impact in the increasingly complex arenas of online financial services and business electronics. Rather than inundate the audience with detailed corporate or product information, each campaign attempts to make a few simple points about respective clients and their services, said Bob Minihan, chief creative officer of Holland Mark.
Persumma spending is expected to be about $10 million; Teradyne spending will likely be in the $5 million range.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in