Los Angeles—In a market noted for its relative scarcity of packaged-goods accounts, Kovel/Fuller has been tapped to develop a top-to-bottom marketing and branding campaign for a new line of dietary supplements backed by a budget expected to reach $15 million.
The line, developed by Chinese Herbal USA and distributed by Los Angeles-based ZenTech, has been formulated to capitalize on the popularity of natural remedies used for generations in China while also addressing concerns about safety and efficacy.
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