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Johnston & Murphy,a maker of upscale men’s shoes, is quietly holding a review for its$4-5 million account after parting ways with longtime agency BaylessCronin.
An agency representative confirmed that the Atlanta shop resigned the account after holding it for six years.
The new agency search is being managed by client vice president of marketing Kevin Janiga, who joined Nashville, Tenn.-based Johnston & Murphy two months ago from CH Guenther in San Antonio. His predecessor, Andrew Gilbert, was appointed president of Dockers Footwear, another division of J&M parent company Genesco.
Said Janiga, “There are three areas [in which] we’re looking for a lot of expertise: strategic account planning—someone who develops campaigns based on well-conceived strategy; holistic creative that [we] can execute across all contact points; and third, we’re looking for an agency that really embraces the idea of brand integration.
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