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After a court ship of nearly two years, Internet service provider NetZero is getting hitched to the ad agency that created its “Defenders of the free world” campaign.
Robert Chandler & Partners, a small boutique in Marina del Rey, Calif., has been officially awarded the creative portion of the account. Initiative Media here will plan and buy media on the account, which exceeded $50 million in billings last year. (Although the budget for 2001 was not disclosed, the client is spending more than $20 million this year as part of a three-year deal to sponsor the halftime show during NBC’s NBA games.)
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