setting the agenda

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Some might say advertising has little to do with conventional wisdom. But Carmichael Lynch may have had a hand in shaping prevailing opinion, if Newsweek’s chart on the subject is any arbiter.

Last week, Newsweek’s chart gave Hillary Clinton a downward arrow, criticizing the new senator for getting supporters to furnish her house. “What’s wrong with IKEA?” the chart posits.

But the notion of IKEA furnishing the Clintons’ residences was first proposed by CL in its first work for the company.



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