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Three agencies have emerged as finalists in the review for the estimated $40 million Register.com account, the client confirmed.
After initially contacting 12 New York shops, Mara Gross, assistant marketing manager at the New York-based client, said D’Arcy Masius Benton & Bowles, Grey Worldwide and OgilvyOne, the interactive unit of Ogilvy & Mather, all in New York, are scheduled to make final pitches this week.
A decision is expected before Christmas, she said.
Register.com, an Internet domain-name registry established in 1994, is looking for a global advertising campaign, particularly one that will heighten awareness of its service in the Pacific Rim.
This year, the company teamed up with i-DNS.net
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