Citron Rolls Out Palm Campaign

Citron Haligman Bedecarré, which last spring won the $70 million Palm account, its largest piece of business to date, is launching its first campaign for the client.

The worldwide print and TV push arrives at a time of rapid expansion at the San Francisco agency. “We’ve had other visible campaigns, but it was clear this is one that will define the agency. That raises the bar a little bit,” said Kirk Citron, agency partner and principal.