TFA/Leo Burnett Technology Group has been selected to launch InsightForum. The budget is believed to be in the $5-7 million range.
The client had worked with Leo Burnett’s Lab division in Chicago, which specializes in corporate and brand planning issues. However, the Lab does not provide ongoing ad-vertising, so TFA was brought aboard, said InsightForum CEO Jane Carroll-Blankenship.
The shop’s appointment marks InsightForum’s first long-term agency relationship. The Andover, Mass., client is a spinoff of Forum Corp.,
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