PROJECT JOSEPH HELPS HOMELESS

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

At Sawyer Riley Compton, the holidays have become a time to help the less fortunate.

While driving home one chilly Atlanta evening four years ago, SRC chief executive officer Frank Compton spotted a homeless man wrapped in a bathrobe trying to ward off the cold.

“I couldn’t get himoff my mind,” said Compton. “I thought, ‘I’ve got to do something about this.’ “

Compton tried to find the man, butnever could.

Months later, when a media rep gave him an athletic jacket as a promotional giveaway, Compton turned it over to another homeless person.







AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in