About 30 staffers were given notice at GSD&M last month, the result of management’s forecast of clients spending less next year.
According to agency spokesperson Eric Webber, the layoffs did not result from GSD&M’s recent loss of its SBC Wireless business, an estimated $100 million account that is now a part of Cingular Wireless.
“The minor adjustment we made went across all disciplines and clients,” said Webber. “We’re anticipating a downturn in business like a lot of businesses.”
The affected employees were given the option of staying through year’s end, after which they would receive two-month’s severance pay.
GSD&M’s new business wins this year include the $40 million Land Rover and $50 million U.S.
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