Nerd Humor

With geek chic no longer as alluring as it once was, one company has reverted to slamming nerds in its advertising—but in the process has invoked the ire of a women’s tech group in Silicon Valley.

An ad touting Qsol’s computer hardware products that ran in November’s Linux Journal features a photograph of a heavily lipsticked woman next to the headline “Don’t feel bad. Our servers won’t go down on you either.” Small print goes on to suggest, “If your server isn’t giving you what you want, call Qsol.”