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Less than a month after severing its 12-year relationship with Princess Cruises, Kaiser-McEuen has picked up creative duties for Norwegian Cruise Lines without a review—an assignment that includes consumer advertising as well as trade and below-the-line marketing responsibilities.
JL Media, Miami, handles media planning and buying for the estimated $12-15 million Norwegian account. Norwegian is also headquartered in south Florida.
Kaiser-McEuen, based in Los Angeles, was handling collateral duties for Sitmar Cruises when that line was purchased by Princess in 1989.
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