guitar solo

New print ads for upscale guitar maker Taylor Guitars suggest two things about the San Diego company’s founder, Bob Taylor. First, that he’s a hands-on exec who is always pondering ways to improve his guitars. And second, that he has a good sense of humor.

Taylor himself appears in the three ads, created by local agency Vitro Robertson. In one, he sits wide-eyed in a dentist’s chair getting the once-over (by, as it happens, an actual dentist).