Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
The Leo Burnett Technology Group nearly found itself in the awkward position of having a client for which it was unable to create ads.
Evoke Communications, a Louisville, Colo., software company, had been in a legal dispute with Evoke Software over use of the trademark “Evoke.” During the dispute, both companies were prohibited from advertising.
But in announcing LBTG’s win of the $15 million account, Evoke Communications also announced it had settled the trademark dispute out of court and would be relaunching with a new name and brand identity.
Not surprisingly, LBTG’s first task will be to handle that relaunch, officials said.
“Our decision to settle the lawsuit and change our name was a move to control our own destiny and provide great certainty for our future,” said Paul Berbian, the former Evoke’s president and CEO in a release.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in