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A new type of outdoor advertising is brewing on 100 street corners in New York.
Brilliant Image Outdoor, New York, is hoping coffee carts (shown here) will be the new media vehicle of choice for marketers who want to reach specific pockets of consumers.
Ads for King of the Hill, the animated TV show from Fox Broadcasting Co., Los Angeles, are currently displayed on 100 carts. They will disappear and be replaced in two weeks when a new Fox campaign breaks, a Fox representative said.
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