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Cohesion the Goal as S.F. Office Staffs Up
LOS ANGELES-BBDO West is reshaping its two California offices under a plan that executives said will result in a more cohesive operation that will work more closely with New York headquarters on existing accounts and drumming up new business.
Earlier this month, some junior-level staffers were laid off in Los Angeles. Those cuts fueled talk of the demise of the L.A. office-rumors that first surfaced in January when chief creative officer
Ken Mandelbaum joined BBDO in San Francisco, re-establishing its presence there.
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