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BOSTON-Foxwoods Resort Casino has unveiled a $10 million image campaign, the first work for the client from Trahan, Burden & Charles in Baltimore.
Breaking this week in Northeastern markets, television spots use the tag, “The wonder of it all,” a slight change from the previous line, “Experience the wonder of the Connecticut woods.” A jingle underscores images of the Mashantucket, Conn.-based facility’s casinos, eateries, hotels and nightclubs.
The commercials are supported by print and outdoor executions.
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