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Seeking to build brand equity in the increasingly competitive online marketplace, Direct Hit Technologies has tapped APL Digital to handle its interactive account.
The unit of Ammirati Puris Lintas in New York picked up the assignment, estimated to be worth $12-15 million, following a review. Contenders included Agency.com, IllusionFusion! and AppNet’s I33 communications, all New York, according to client representative Martha Collins.
APL Digital is charged with creating and placing banner advertising and marketing for the Wellesley, Mass.-based
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