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By Sarah Jones
BOSTON–The Hughes Agency in Norwalk, Conn., is preparing to launch its first national campaign for Timex, a longtime client of creative hot shop Fallon McElligott in Minneapolis.
The agency caught the eye of Susie Watson, Timex’s director of public relations and advertising, after the shop sent out a direct mail piece in the fall of 1995. ‘They sent me an incredibly clever, attention-getting series of mailings,’ Watson said.
Since then, the relatively unknown six-person agency has handled collateral and design projects for Timex.
The upcoming campaign will be the shop’s first full-fledged media advertising for the client.
The work breaks next month in Sports Illustrated and Sporting News to reintroduce Timex’s Ironman Triathlon line of sports watches.
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