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By Trevor Jensen
CHICAGO–Rodgers Townsend, a St. Louis agency that opened just six months ago, bested four competitors to win creative and media planning for Southwestern Bell’s $7-10 million business sales account.
Rodgers Townsend will handle the business in partnership with Response Marketing of Glen Allen, Va. Incumbent Colle & McVoy in Minneapolis, which also worked with Response Marketing, did not participate in the account review.
Competing unsuccessfully in the review were Minneapolis shops Carmichael Lynch, Martin/Williams and Campbell Mithun Esty; and Fox Pavlika & Partners in New York.
Media buying for Southwestern Bell, part of SBC Communications in San Antonio, Texas, is handled by D’Arcy Masius Benton & Bowles, St.
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