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By Trevor Jensen and Joan Voight
CHICAGO–Parent company SBC Communications is expected to further consolidate agency assignments for Pacific Bell business in coming weeks, with D’Arcy Masius Benton & Bowles in St. Louis likely to be a major beneficiary, sources said.
DMB&B is in line for additional assignments, possibly the products and services business of Pacific Bell currently being handled by Goodby, Silverstein & Partners in San Francisco, sources said.
Currently, DMB&B handles corporate advertising and media buying for San Antonio, Texas-based SBC, and advertising for Southwestern Bell residential service and other products and offerings such as call waiting and voice mail.
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