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Jim Smyth, ceo of Clio Awards Ltd., based in New York, cancelled plans to turn the advertising industry’s Oscar ceremony into a four-day event in Miami after a personal brush with violent crime.
Smyth had visited the city in August to talk with convention and visitors bureau officials about the possibility of moving the entire event to Miami. After his rental car was bumped from behind by four teenagers waving a gun, however, he changed his mind.
‘All businesses that require a client or employees to fly through the Miami airport have suffered and are going to suffer further,’ he said.
Said Robert Lawrence, management supervisor on the Florida Division of Tourism account with Fahlgren Benito, ‘Our advertising strategy right now, in sympathy for the families involved in England and Germany, is to not be on the air selling Florida at this point.’
Copyright Adweek L.P. (1993)
