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By Craig Reiss
What is a man? And why has that philosophical question shaken the magazine business? Over the past month, Hearst has named a new editor-in-chief of Esquire, and Hearst and Disney through ESPN have announced they will try to discover the new sporting man with a magazine targeted at Time Warner’s Sports Illustrated. Both of these moves may have come from different motivations, but they had one thing in common: the belief that some older version of man has past, and a new one could be captured.
Whatever these moves say about the state of magazine editorial, they reveal even more about the corporate side of publishing.
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