Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Client: The Cleveland Clinic
Agency: BBDO Chicago
Chief Creative Officer: Phil Grant
Copywriter: Derek Sherman
Art Director: Dan Weeks
Executive Producer: Chuck Seldons
Actual patients of the Cleveland Clinic are featured in two 30-second television spots airing in the Cleveland area. The themeline for the spots is ‘The Cleveland Clinic: Every Life Deserves World Class Care.’ One spot features a man identified by a caption as ‘Former prostate cancer patient.’ Vince Schuyler is now shown enjoying a spirited game of Bocce ball.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in