Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Following focus group testing on its new work for MovieFone, Ryan, Drossman & Partners has learned that there are some things you just can’t say in a spot.
The New York agency breaks new work for the client to run in movie theaters starting this month. The spots pit a pompous psychic named Cornelius against savvy competitors in a game show called ‘The Psychic Challenge.’
In one spot, ‘retired seamstress Ethel Strassberg’ must race the all-seeing one to discover what action movie just opened.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in