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It’s not unusual for TV spots to be rejected for violence, language or nudity. But executives at Hanon McKendry were dumbfounded recently when a spot they created was deemed too holy by CBS.
“It totally took us by surprise,” said Bill Danhof, managing partner of the Grand Rapids, Mich., agency.
The network refused to run a 30-second spot for startup Christian Web site, iBelieve.com, during a two-part made-for-TV movie, Jesus, which began May 14.
“They told us it was too similar to the program and might confuse viewers,” Danhof said.
Ironically, CBS’ online division is courting iBelieve.com
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