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Disney’s Cyber Sponsors
Disney’s Daily Blast signed its first round of charter sponsors at a price of $30 CPM. The Gap for Kids, Toys ‘R’ Us, General Mills, Colgate, Chuck E. Cheese’s and Disney Interactive Software will run on the site through August.
Counting On the Web
Competitive Media Reporting’s new media measurement group, AdLab, has been spun-off as a separate unit called InterMedia Advertising Solutions. Joe Philport, former executive vp at CMR, has been tapped as president of the new unit, whose online tracking service will be called InterWatch.
Turn of the Page
Barnes & Noble’s long-anticipated Web site launches today at www.barnesandnoble.com.
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