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A Bozell to Get Wood Is Good
CHICAGO–The Wood Is Good Consortium, a coalition of North American lumber companies and industry associations, is expected to assign its $10-15 million account to Bozell’s Chicago office, sources said. The agency’s marketing efforts will promote wood and wood-related products. Bozell won the account after a review conducted by Select Resources International, Los Angeles. Other contenders were: Asher & Partners, Los Angeles; Dailey & Associates, West Hollywood, Calif.; Mering
& Associates, Sacramento, Calif.;