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Campaign Uses a Monastery Theme to Tout Web Voice Technology
SAN FRANCISCO–Taking a vow of silence doesn’t have to be stifling.
HearMe, a company whose technology enables live voice conversations over the Internet, is rolling out a $5 million campaign from Doremus that shows how talking online shakes up a Benedictine monastery.
In TV spots, a heavyset monk named Brother Bartholemew talks to the outside world using the Web and eventually forsakes his pious duties in favor of Internet chats and online advice.
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