Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Red Hat has hired Pile and Co. to oversee its agency search to replace BaylessCronin.
A representative of the Durham, N.C.-based developer of Linux operating systems and software confirmed that the company enlisted the Boston search firm to replace the Atlanta shop, which resigned the account a few weeks ago.
The spokesperson for Red Hat declined to place a dollar figure on the account, which was originally estimated at $20 million. To date, ad spending has been significantly less than that amount.
“We’re looking for a successful, sophisticated agency that understands the unique [branding opportunities] of Red Hat,” the spokesperson said.
Pile and Co.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in