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GSD&M Decides Not to Defend Texas Games Account of $40 Mil.
DALLAS–GSD&M of Austin, Texas, will give up the reins on its $30 million Texas Lottery account as the business moves into a mandatory review later this month.
GSD&M officials confirmed last week the shop, which held the account since the lottery’s inception in 1992, will not defend the business even though the state agency’s spending cap will rise to $40 million in 1999.
“We’ve had a six-year run with the lottery .
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