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Toysmart.com last week narrowed its list of contenders to Arnold Communications and Partners & Simons, both here.
A creative-only agency, Partners has teamed with media shop Carat Freeman in Newton, Mass., to pitch the estimated $10-15 million account.
Eliminated after capabilities presentations were Mullen in Wenham, Mass.; Hill, Holliday, Connors, Cosmopulos in Boston; and Mezzina/Brown in New York.
Noting the level of competition among the agencies, Toysmart.com chief marketing officer Kelly McGovern said narrowing the field to two was difficult.
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