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Zero Base Advertising, Columbus, Ohio, went all out to win the ad business of the city’s new National Hockey League team, the Blue Jackets.
The agency rented an ice rink and hired an instructor to give its less-knowledgeable staffers lessons on the game, from slap shots to offsides. An employee who speaks Russian taught co-workers how to pronounce the names of NHL players from that country. A piano player even banged out “Oh Canada,” while his officemates sang along with gusto.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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