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Plymouth, Dodge Model Gets Spending Boost to Build New Image
By Tanya Irwin
DETROIT–DaimlerChrysler plans to spend more in the next five months relaunching its Neon small car than the former Chrysler Corp. spent on any such launch over a similar period in its history, according to A.C. “Bud” Liebler, DaimlerChrysler vice president of marketing.
Liebler declined to put a dollar figure on the launch. DaimlerChrysler spent about $89 million when it introduced the Neon in January 1994.
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