Bank of America Taps LVL Interactive for Web

By Joan Voight





SAN FRANCISCO–LVL Interactive has been awarded the corporate Internet assignment for Bank of America. The San Francisco-based banking and financial services company hired the agency, which is owned by the same parent as LVL Advertising, without a review.





The Palo Alto, Calif.-based agency was a runner-up in the search for another, more targeted interactive assignment from BofA last year, which helped the shop land the corporate work. ‘When this new assignment became available, bank executives turned to LVL,’ based on the agency’s strong ideas of how Internet technology could be used to extend the company’s message, said Steve Venuti, president of LVL Interactive.





Previously, the bank’s Web site work had been farmed out on a project-by-project basis, according to sources.





Billings for the new assignment are undisclosed but are estimated at $4-6 million.