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DALLAS-Jackhammer here has launched its first branding work for Dr. Martens since landing the account in May from Air Wair Ltd., the brand’s Rushden, England-based parent.
A series of four ads-running as print executions in consumer magazines and doubling as in-store posters-seeks to continue positioning the shoes-dubbed “Doc Martens” by enthusiasts-as the anti-establishment footwear of choice.
The ads are running in current issues of Rolling Stone, Bikini and Raygun and will break in Details and Spin before year’s end, according to Jackhammer principal Todd Tilford.
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