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friedberg & Associates is feeling the Burn–Major League Soccer’s Dallas Burn–in its latest promotion.
The three-year-old Boston shop is testing a promotion designed to help Armor All, an Oakland, Calif., maker of car care products, gain exposure in large minority markets, said agency founder Eric Friedberg.
The Dallas promotion will kick off in conjunction with 100 Chief Automotive Stores distributing coupons for discounted admission to June and July Burn games. It will peak during a July 4 contest, where fans will receive Armor All samples and may have their cars washed by one of several models appearing there.
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