Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
By Glen Fest
DALLAS–AlphaGraphics is keeping its $5-7 million account in the Dallas market, switching to DDB Needham after nearly four years at The Richards Group.
The Tuscon, Ariz.-based print, digital and Web services company was considering BBDO in Atlanta and Impact Communications Group of Chicago, but chose DDB to head a creative initiative that could include AlphaGraphic’s return to TV advertising.
Richards held the account since 1993 when AlphaGraphics moved it from in-house. The incumbent did not participate in the review.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in