Omnicom-Owned Brodeur Porter Novelli Buys Mass. Consulting Firm Founded by McGlinchey

Brodeur Porter Novelli will announce within the next two weeks a series of acquisitions and affiliations designed to “make us a dominant technology public relations company” on every continent, said agency chairman John Brodeur.
The high-tech public relations shop owned by Omnicom Group–the New York-based holding company that also owns DDB Needham and BBDO–said last week it had bought Meridian Technology Marketing, a small marketing communications consulting firm.
Meridian in Cambridge, Mass., was formed four years ago by Richard McGlinchey, who said he and a staff of 20 will relocate to Brodeur Porter Novelli’s offices in Boston.