Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Power Tool Maker Assigns Advertising Account to Dallas Agency
DALLAS–LMS/Marc here is bulking up its home improvement roster after being assigned marketing duties for high-end tool and lawn and garden equipment manufacturer Ryobi America Corp.
LMS/Marc earned the win after a review against an undisclosed number of contenders. Incumbent Henderson Advertising of Greenville, S.C., said it declined to defend the account.
A budget was still being determined at press time, but LMS/Marc client services director Bill Meeder said Ryobi plans to boost spending in the “millions” in order to meet greater recall goals.
“They want to build brand awareness.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in